Swing by the LauchPad to hear from serieal entrepreneur, Lucinda Duncalfe, on "how to start a business - for real. From someone who’s done it many times, successfully and not."
Here's a flavor of how she'll break down this talk (pulled from this recent Philly Mag story):
1. What a startup is (and what it isn’t.)
The takeaway: Determine whether you are building a cash-flow or lifestyle business prior to raising capital.
2. A product without a market is useless.
The takeaway: The only way to build a product the market wants is by talking to your customers as you design and build the product.
3. Funding's biggest dos and don'ts.
The takeaway: Know your market and your play before you aim for funding — and hold out as long as possible before taking the money.
4. The Founder’s Role.
The Takeaway: If you don't believe in your dream, don't expect others to.
5. Building a Startup?
“It’s not sexy, it’s hard. Really hard. And most of the stories in the media don’t come close to the reality of building a startup,” she said.
The Takeaway: Stay persistent, this won’t be sexy.
About Lucinda:
Lucinda is currently the CEO of Monetate -- her 5th CEO-ship. Lucinda is also Chairman of Real Food Works, a company she founded in 2012 to help people be healthier by eating better. Real Food Works offers a menu of primarily plant-based meals, prepared by a network of independent chefs, and delivered weekly to our customers. Previously, she was CEO of TurnTide, a company that was founded and sold within six months—for $28 million.