Building a brand is all about knowing who you are and what you want people to perceive you to be.
Local branding pro (and TU alumna), Sadie Rose Tettemer will teach us how to create our own unique identity in the market place. According to Sadie, "a brand is not your product, your logo, your website, your advertising; nor even the combination of all those things. It is not about what you do. It is about why you do it and what happens to those who consume your products or services. "
Sadie works with designers, writers and thinkers who are proven by the success of their ideas. With more than 13 years of experience managing business for clients from Johnson & Johnson to Microsoft, Sadie works every day with the mission to organize knowledge that inspires big ideas.
In the words of Maya Angelou, "People will forget what you said, people will forget what you did, but people will never forget how you made them feel."
Sadie Rose's Brand Portfolio: Philadelphia Parks & Recreation, Exude, African American Museum in Philadelphia, Visit Philadelphia, Brandywine Realty Trust, Johnson & Johnson Consumer brands (Neutrogena, Clean & Clear, Aveeno), Wyeth/Pfizer (Pristiq, Relistor & Premarin), INGDirect, Heinz (Smart Ones), Southeastern Pennsylvania Transportation Authority (SEPTA), Wharton Executive Education, Insight Communications, HorseRacing TV, Laurel Hill Cemetery, SunGard, Microsoft Windows Embedded, Comcast SportsNet, ESPN, Versus