The Fox School of Business welcomes you to preview the online classroom experience of its MS Digital Marketing program. Professor Rebecca “Becca” Zinn, Assistant Professor of Practice with the Marketing Department, will cover an introduction to digital advertising and AI’s disruptive potential on Tuesday, June 6th from 7:00-8:00pm EDT.
As you know, digital and interactive technologies have become an integral component of daily life for many firms and consumers. Although digital and interactive marketing is an important part of business strategy, the dynamic nature of technology and consumer culture raises strategic and social challenges. Join Professor Zinn as she takes students through an introduction on digital advertising as well as how AI can be an active disruptor in an ever-evolving industry.
Becca Zinn is an Assistant Professor of Practice with the Marketing Department at the Fox School of Business. She's been a member of the faculty since 2014. With Fox, she's developed curriculum for and taught executive and graduate-level courses including Digital Marketing, Digital Innovation in Marketing, and Marketing Strategy.
Becca also serves as an Executive Director of Client Strategy at eCity Interactive, where she heads a line of business, directing digital marketing strategy for a portfolio of clients that range from Fortune 500s to startups to nonprofits.
After the class, students can join the admissions team, the academic director, and Professor Zinn for a Q & A on the demo course, the MS Digital Marketing program, and the application process.