Sessions in this Series
Marketing, Branding, & Selling Yourself
Lack of a viable marketing plan and poor sales skills are often highlighted as the major reasons for failed freelancing ventures. This session covers how to differentiate yourself, find first customers, close deals, leverage word of mouth and positive customer reviews, and market both on- and off-line.
Legal Issues for Creative Freelancers
How you structure your business, write your statements or work and contracts, how you protect your intellectual property – these are some of the most important issues highlighted by freelancers as need-to-know topics. Learn the practical legal issues and make better business decisions.
Operations and Money Matters
Avoid being perceived as a “fly by night” operation – get your business organized and professional by implementing critical processes. From workflow and client management to subcontracting and outsourcing to managing your finances, putting in place standard operating procedures is critical if you want to move beyond a “hobby” business to create a successful freelance operation.