Join Dr. Castonguay for "Advertising Literacy in the Context of YouTube."

About the Lecture 

Researchers have been working for decades to determine exactly when children are able to recognize and understand advertising. Estimates shift based on changes in technology that can make advertising particularly subtle. Indeed, branded social media posts are difficult even for adults to differentiate from personal posts, but the inclusion of a disclosure can help trigger persuasion knowledge. While much research focuses on chronological age, one’s theory of the mind does a better job capturing the cognitive abilities necessary for advertising literacy. This series of studies was conducted to assess the roles of both theory of mind and prominence of ad disclosure prominence among children, adolescents and parents. 

About the Speaker 

Jessica Castonguay is an assistant professor in the Department of Advertising and Public Relations at Temple University. She graduated from the University of Arizona in 2014 with a PhD in communication and spent the following year as a postdoctoral fellow of the University of Pennsylvania’s Annenberg Public Policy Center. Her research examines child-targeted advertising and focuses on the ethical and legal implications of such messages. Additionally, she has extensive experience as an instructor, teaching courses such as Morality, Law and Advertising; Children’s Media and Content Analysis.