Pandemic Brains! The Effective Use of Media Psychophysiology/Neuroscience in Research on Covid-19 Health Messaging
About the lecture
This talk overviews media psychophysiology as a research approach for conducting research and optimizing COVID-19 health messaging. Media psychophysiology is a research paradigm for health communication research that provides unique insight into conscious and less conscious processes engaged by media content and technology. I will introduce the paradigm, overview existing research on COVID-19 health messaging, preview ongoing research and discuss communication strategies for making COVID-19 messaging more “brain-friendly.”

Media Psychophysiology Workshop
About the lecture
This workshop is designed for researchers who want to learn more about applying the media psychophysiology paradigm in media and communication research. I will overview the paradigm, discuss issues and opportunities in labs conducting this kind of research, cover recent examples of research and describe the future of this approach in media and communication research. The objective of this research is to foster collaboration between the Media Mind Lab and Klein, so the format will be largely oriented toward discussion.

About the speaker
Dr. Paul Bolls is the associate dean of research & graduate studies in the Murrow College of Communication at Washington State University. He has over 25 years of experience applying psychophysiological/biometric measures in research on how the human mind processes and responds to media content and technology. He co-authored Psychophysiological Measurement and Meaning with Dr. Rob Potter and is the founding director of the Media Mind Lab.