About the lecture

Digital ethnography remains an overlooked and often misunderstood method, even amongst qualitative and critical researchers. In this talk, Dr. Jessica Maddox will discuss how popular views of the internet and social media complicate understandings of digital ethnography, as well as how the method is more than simply "hanging out" online. 

About the speaker 

Jessica Maddox is an assistant professor of digital media at the University of Alabama and co-director of the Office of Politics, Communication and Media. Her research interrogates social media, popular culture, and feminist media studies and has been published in numerous peer-reviewed journals such as New Media & Society, Television & New Media, and Information, Communication, & Society. She is the author of The Internet is for Cats: How Animal Images Shape our Digital Lives (Rutgers University Press, 2023).