Klein EDGE | Global Opportunities

Both Corporate Social Responsibility (CSR) and Sustainability have become essential to the fabric of business around the world. The two are intertwined and can be misunderstood. Without authentic brand alignment and meaningful application, they can be written off as pandering or greenwashing.

Communicators must be able to understand CSR and sustainability and their connection to the businesses and clients they serve. They must be able to craft meaningful messaging to support these efforts and develop clear, measurable communications that support the organizational objectives. The course will apply industry measurement principles in the form of the AMEC Integrated Evaluation Framework.

Using Dublin, Ireland, as the classroom, students will learn from various experts (academic and professional) to understand CSR and sustainability in the context of Irish business practices. They will also learn about the EU regulations that underpin and drive these practices.