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  • MSDM Influencer Marketing and The Creator Economy Hot Topics Series

MSDM Influencer Marketing and The Creator Economy Hot Topics Series

    Fox School of Business and Management

    Join the Fox School's M.S. in Digital Marketing Program for "Influencer Marketing and The Creator Economy,” a virtual panel discussion featuring industry experts on Thursday, April 10th.

    In today’s digital landscape, brands and consumers are shaped by the voices of influencers and content creators. As influencer marketing continues to evolve, how can brands, agencies and creators collaborate to drive authentic engagement, build trust and achieve real business impact?

    In this session, you'll learn how influencers build genuine connections and maintain audience trust, as well as the crucial role agencies play in bridging the gap between brands and creators. We'll explore best practices for influencer-brand partnerships that drive meaningful results and examine the impact of user-generated content (UGC) on modern marketing strategies. Additionally, we'll discuss the future of influencer marketing, including the growing role of AI and emerging trends shaping the industry.

     

    Meet the panelists:

    • Lori Greene – Founder of LPG EDU and LPG Enterprises; Former Global Education Manager at Netflix; President of the MSDM Industry Advisory Board

    • Kiara Di Paola – Content Creator, CEO, and sought-after speaker

    • Molly Tracy – Founder and CEO of influencer talent agency VRAI

    • Alyssa Fallon – Influencer Marketing Strategy at The Expedia Group

    Don’t miss this opportunity to gain exclusive insights, connect with industry leaders and network with fellow marketers, creators and brand strategists. Register now to be a part of the conversation!

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    Additional Info

    Created By: Fox School of Business and Management
    Open To: Public
    Type: Panel
    Tags: Fox Graduate Admissions // MS in Digital Marketing

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