Please join us for an exciting conversation with Sarah Schwab, KLN ‘10, senior director of communications at the Philadelphia Flyers. Sarah and her team are responsible for not only the creation of Flyers mascot Gritty, but also the continued management of the Gritty brand. Learn more about what it’s like to work in communications at a major sports organization and also all the hard work it took to create the infamous and popular Gritty. This conversation and Q&A will be moderated by Associate Professor and Assistant Chair of Public Relations Gregg Feistman.
About the Speaker
Sarah Schwab was named senior director of communications for the Philadelphia Flyers and Wells Fargo Center in June 2019 and is currently in her seventh season with the club. During her tenure with the Flyers, Schwab has overseen the team’s communications and publicity, community relations, fan development, branding, digital content, and special projects, including the development and launch of the club’s mascot, Gritty. Previously, she has worked in public relations and marketing roles for the National Constitution Center and the Annenberg Center for the Performing Arts at the University of Pennsylvania.
In 2019, Schwab received Webby, Clio, and Shorty awards, respectively, for her work with Gritty and was included in Main Line Today magazine’s “Women on the Move” issue. She was recently featured in Philadelphia magazine’s list of “76 Most Influential Philadelphians.” Schwab is a founding member and served as president of the Comcast Spectacor Women’s Network, an employee resource group that advocates for and empowers women to advance their careers in the sports industry. She graduated from Temple University’s Klein College of Media and Communication in 2010 with a degree in Strategic and Organizational Communications.